Corporate sustainability reporting Essay Example | Topics and Well Written Essays - 2500 words

Corporate maintainability announcing - Essay Example Simultaneously, as improvements in innovation and information are adding to monetary turn of events, they additionally can possibly help settling the dangers and dangers to the maintainability of condition, social relations and economies. Supportability detailing is the sort of training of unveiling, estimating, and being responsible to outer and interior partners for hierarchical execution towards the goal of practical turn of events. A supportability report should offer a sensible and adjusted portrayal of the maintainability execution of a detailing organization comprising of both negative and positive commitments. The rules of Sustainability Reporting include standards for characterizing substance of report and ensuring the nature of announced data. It likewise comprises of standard revelations comprised of markers of the exhibition and different things of the divulgence, notwithstanding direction on explicit specialized and mechanical points in detailing. A company’s own supportability and business strategy offers the situation where execution is examined. The connection between the authoritative procedure and manageability ought to be clarified, as should the condition wherein execution is accounted for. ... A manageability report additionally alludes to a solitary, joined revelation that offers a fair and sensible introduction of execution over a fixed timeframe. Partners must be skilled to straightforwardly get to the entirety of the data in the report from a solitary area, for example, a GRI content record. The GRI Reporting Structure is wanted to give an ordinarily acknowledged structure to writing about a company’s natural, financial and social execution. The structure incorporates the rules of the Sustainability Reporting, Technical Protocols, the Indicator Protocols, and the Sector Supplements. Authoritative tasks associated with working, entering, and leaving can have various negative effects on nearby networks. Markers in the GRI structure, for example, financial information or natural outflows, will offer a general thought of negative and positive effects, yet may not be competent to introduce them corresponding to nearby networks. Maintainability detailing must consider each material manageability points that are proper in seeing how an organization can make, disintegrate or protect an incentive after some time. Ecological, financial, and social effects can end up being critical over an all-inclusive timeframe. Reports ought to be fit to reflect both long haul just as transient points and predictable longer-term subjects. A manageability report along these lines covers a more extensive scope of subjects than protected and legal detailing needs, comprising of, however not constrained to: †¢ â€Å"Impacts on partner bunches that are of high centrality to them †¢ Opportunities to add to more extensive supportability destinations †¢ Opportunities to adjust to arranged changes in strategies and administrative frameworks† (RG Sustainability Reporting Guidelines, 2000). When a

The Salem Witch Trials - How Did it Lead to a Less Religious Society Research Paper

The Salem Witch Trials - How Did it Lead to a Less Religious Society - Research Paper Example During the time of 1692, the Massachusetts Bay province was esteemed as a detached yet developing puritan network in the wild of North America. The populace in the territory was essentially dissipated. Individuals hindering the separated networks of the Salem town, were productively undermined because of the wild creatures present there, and furthermore the continuous assaults by the Native Americans. The most fundamental and intriguing situation of the Salem people group was the profound convictions and parts of the individuals from the network. The helpless idea of the puritans repressing in the Salem town was profoundly because of their strict convictions, strategies, and practices. The basics of the puritans worried on the way that everything was in the hand of the god-like (Wilson, 7). It is god who decides the favorable luck and prosperous strength of an individual. Salvation was a blessing from god. The puritan’s practice of love included love administrations, commitmen t, supplication, and self assessment to accomplish the gifts of the all-powerful. The puritans likewise successfully trusted in the way that god allowed Satan to cause allurement and torment the ones who strayed from the way of honorableness and acted unethically or those whose confidence the god-like needed to test (Wilson, 7). It was accepted that the individuals who neglected to follow the way of uprightness was exposed to hardship, ailment, and suffered with a noticeable time of melancholy. It is additionally to be told that the puritans had the conviction that a Satan may likewise enter a person’s life as a witch. This was a lot of unmistakable in the period of Salem’s witch preliminary, which was additionally a critical reason for the advancement of the American common society (Wilson, 7-8) The proposition recognizes the reality, â€Å"Salem Witch Trials was a noteworthy factor of the development of American common society. Detachment of Church and State, and a breakdown of the severe puritan codes prompted a less strict society, improving the equity framework which later considered reasonable trials.† It is basically hazardous to really determine the reality about what had happened in Salem during the time of 1962, however a greater part of student of history and insightful sources propose that the Salem’s witch preliminary started because of a specific occurrence. A gathering young ladies from the Salem town was determined to have unusual fits, trailed by insane responses, giggling and crying which was not purposefully incited, indistinguishable chattering, endeavors to fly, and furthermore now and again an entrancing daze. What went before these occurrences of peculiar fits were probably a mystery charming meeting with a lady named Tituba, a treatment of the Indian root from the Caribbean What went before these odd fits obviously were mystery captivating, during which the lady Tituba, joined by a few young ladies from the t own rehearsed society enchantment so as to foresee the nature and character of their better half before they are hitched. At the point when the young ladies were analyzed by the neighborhood specialist, no compelling physical reason was found for such odd conduct. Because of the mentality and convictions of that time, it was finished up as no coherent clarification could be closed, at that point there must be an upsetting impact of the Satan. Because of the way that two of them were from the place of a nearby clergyman, reverend Parris, he therefore called the pastors from

How to Overcome the Emotional Rollercoaster of Being an Entrepreneur

How to Overcome the Emotional Rollercoaster of Being an Entrepreneur You have to make sooo many choices in life. So, if you want to become a successful entrepreneur, then you need to be aware of the fact that when being an entrepreneur your emotions are multiplied  (e.g. happyness, sadness)  compared to when being employed. This is called the emotional rollercoaster of being an entrepreneur. © Shutterstock.com | Milles StudioIn this post, I want to show you (1) why the emotional rollercoaster exists, (2) what emotional situations you can expect during your entrepreneurial journey and (3) how to survive the rollercoaster, so you can focus on what is really important growing your business.WHY THE EMOTIONAL ROLLERCOASTER EXISTSI think, a high risk of outcomes results in increased variance of emotions (e.g. secure outcome, keeping cool or high potential payoff, super enthusiastic when things are going well) which is the root cause for the emotional rollercoaster.As an entrepreneur, your business will simplistically spoken be either successful or not (e.g. measured by the appreciation in equity value). Once you test your product-market-fit (talking to potential clients, working on a website feature, talking to investors), your expectations will change because you  automatically extrapolate the test information into the future. This is the birth of the emotional rollercoaste r! Superstars may experience a similar situation.It’s been quite a roller coaster ride, but I’ve grown and learned a lot about myself.    Christina AguileraBEING IN THE EMOTIONAL ROLLERCOASTER!Let me show you the two possible situations, you can expect to see on your entrepreneurial journey.  1.  FROM  HEAVEN TO HELL You are in this situation, when you got some bad news that you extrapolate to the future leading you to believe that all is lost (aka forget about that equity portion you hold :-)).  Picture these exemplary situations.Losing an important client; imagine your major client, who is responsible for 30% of your sales, calls you at 5pm in order to tell you that from now on he will buy from your competitor. What do think? What do you feel? I can tell you what I think. This [please insert a really, really bad word] wants to destroy my business. Who does he think he is? God? I have 30 employees who trust me and who are dependent on this business. Arrrr! Experienced a simi lar situation? Welcome to the emotional rollercoaster of being an entrepreneur! ??Investor meeting gone wrong your business is growing and you are happy about yourself. What a wonderful world. Now, you only need some cash infusion as your operating cash flow refuses to become positive. Thus, you are in talks with some well-known investors whom you are offering part of your equity in exchange for cash. The first meetings went really well and now you are left with two potential investors. Your inbox receives an email from the first potential investor: Dear [enter your first name here], as you may have read in the newspapers, we acquired an equity stake in your competitor. Therefore, we will not follow up on your investment proposal. The good news is, you still have one potential investor left. So, you enter the last negotiations quite happily. During the meeting the investor asks some questions regarding your operational performance and identifies a deal breaker he wasnt aware of bef ore. Damn! We lost our last potential investor and we dont have enough time for raising capital until our cash runs out. Arrrr!2.  FROM  HELL TO HEAVEN this is the type of situation where you receive  good news and extrapolate them into the future leading you to believe that you will be the next Mark Zuckerberg or Bill Gates. Let me show what I mean.Performance indicators significantly above plan you are 12 months into your next startup and you find out that your customer acquisition costs, conversion rates, sales and profit margins are significantly better than expected. What do you think? What do you feel? If you are a little sceptic, then you might think to yourself that you have miscalculated your KPIs somehow. ?? Fortunately, your calculations were correct. You can already see yourself as the next mega entrepreneur who is loved by newspapers and girls and banks (for the money). You throw a party for your employees and you seem to live in a dream.HOW TO SURVIVE THE ROLLERCOAS TERAt this point you know what the emotional rollercoaster of being an entrepreneur feels like. If its inevitable to experience these situations (from heaven to hell, from hell to heaven), then here is  what can you do about it, so you can focus on growing your business?SIMPLISTIC FORMULA:managing your expectations + more focus on doing ? be less influenced by rollercoasterLets go through each of these drivers, so you know in detail what to do.1. MANAGING YOUR EXPECTATIONS When you are in the emotional rollercoaster of being an entrepreneur, then you need to manage your expectations by what I call rationalization. Rationalization helps you improve your emotions when you are down and puts your emotions into perspective when you are too enthusiastic. Let me show you what I mean with two examples.When you are feeling depressed and angry, because of loosing a very important client, then visualize your business going out of business and what you will do then (aka your second best altern ative). Then you need to rate the second best alternative from 1 to 10 (Unbearable to Awesome). I am pretty sure, after you gave the second best alternative some thought you wont rate it with less than 5 stars, because you know that you learned a lot during your entrepreneurial journey, made some valuable contacts and can restart with a new, maybe even better business idea.When you are super enthusiastic, because you signed a double-digit investment round with well-known investors, then you need to step back and really ask yourself what this means for your business. Receiving funding is great, no doubt about that. But then the hard part is only starting growing your business. By the way, do you think that businesses who get a funding from a bank (aka debt funding) celebrate as much as entrepreneurs with their equity funding? ?? You need to be clear about the fact that this emotional uplifting situation will go over. Therefore, every distraction from focussing on your business shoul d be avoided as much as possible.2. FOCUS ON DOING As an entrepreneur it is important to balance the visionary part (aka long term planning) with the operational part (aka doing the stuff that improves your business). If the emotional rollercoaster sets in, then you are too busy imagining the long term future while neglecting the short term part of actually running the business. Therefore, in case you are in the emotional rollercoaster, stay focused on sales, operations and improving your KPIs. Your business and your investors will thank you.As a RESULT of managing your expectations and focussing on doing, you will be less sensitive to the emotional rollercoaster and thereby more productive as you will not get distracted so easily what is important to grow your business. Did you experience an emotional rollercoaster by yourself? What was the situation and how did you manage to focus on growing the business? Tell us on our facebook fanpage  or linkedin group.

Feminist Psychology Can Credit The Majority Of Its...

Feminist psychology can credit the majority of its influences of the women’s rights movement of the 60’s. Since this movement was classified as grassroots, no one has been credited as an originator or founder of this particular theory. Feminists attempted to collect elements of multiple successful psychological theories but attempted to eliminate any sexist aspects of those theories. The primary focus is on guiding women in confidence, communication, self-worth, and interactions. Feminist therapy also placed focus on empowering clients by helping them see the effects of gender issues and aiming to change the conversation rather than sidestep it. Important acknowledgements to make toward possible sources of psychological difficulties are: sex roles, minority status, and socialization in society. Equality serves as a core concept; consequently, the therapist is viewed as an equal in the relationship, whose outside perspective can provide guidance and new information. However, the client has the power to create a preferred outcome in their own life. During this time, the therapist is tasked with helping the client understand the cause of their dysfunction and then to assist in developing strategies for battling these difficulties. The name is deceiving, but feminist therapy is not only suitable for women. Men can benefit from this therapeutic process as well, as they are also known to deal with social and gender role restrictions (the demands of strength, autonomy, andShow MoreRelatedThe Liberation Of Women During The 18th And The 19th Century2925 Words   |  12 PagesUprising of Women in Psychology Sydney Alan Brackin University of Montevallo Abstract This paper shows the liberation of women in the 18th and the 19th Century, showing the different waves of feminist in psychology. It’s important to remember the gradual changes and actions displayed. I choose to finalize this paper with Christine Ladd-Franklin. She was the first women to complete the necessary requirements for a PhD. Her contributions to mathematics and psychology paved the wayRead MoreThe Issues Of Women s Rights2474 Words   |  10 Pages How Are Women Portrayed in Movies? The issues of women’s rights have been a hot topic as of late, especially in regards to how women should be viewed and portrayed. It is an incredibly complex and difficult topic to discuss, particularly because it is quite subjective and there is not a set standard of what proper portrayal is. Ideally, the best way to view women would be through the eyes of women themselves, and there is no better medium to showcase this than through film. However, thereRead MoreFeminine Mystique12173 Words   |  49 PagesSupplemental Reading for US History 2 From Rosie to Lucy Questions students must answer in a 500-word (minimum) essay: 1) Describe the post-WWII frustrations felt by women such as Betty Friedan. 2) During the era of â€Å"Rosie the Riveter†, what gains did women make in the workforce? How did these women feel about themselves and their contributions? What did society as a whole think? 3) What role did mass media play during the 1950s and 1960s in regard to supporting or undermining theRead MoreSuccessful Women Hr in India13762 Words   |  56 PagesThe women of India Inc.  have proved in more ways than one that their sensibilities and leadership acumen are here to stay and pave the way for more women to make it to the top of the corporate ladder. On the occasion of International Women’s Day Women In HR As people management practices in corporate India come of age, organisations, today, are displaying a propensity towards employing more women in their HR departments as compared to men. After all, managing a large number of people, keeping themRead MoreDeveloping Effective Research Proposals49428 Words   |  198 PagesQualitative Approaches (Sage, 1998). previous page page_ii next page Page iv Developing Effective Research Proposals Keith F Punch previous page page_iv next page Page iii  © Keith F Punch 2000 First published 2000 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the PublishersRead MoreLogical Reasoning189930 Words   |  760 Pagesbuild upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier

Expressing a Specific Quantity In French

This is the second part of my lesson on French quantities. First, read about  du, de la and des, how to express  unspecific quantities in French,  so you follow the logical progression of this lesson. So now, lets take a look at specific quantities. 1 - Un, Une = One and the Numbers This one is quite easy. When you are talking about a whole item, use: un ( masculine word) to say one. Ex: Jai un fils (I have one son).une ( feminine word) to say one. Ex: jai une fille ( I have one daughter).a cardinal number, like deux, or 33678  Ex: jai deux filles (I have two daughters). Note that un and une are also indefinite articles in French, meaning a/ an in English.   2 - More Specific Quantities = Expressions of Quantity Are Followed by De or D ! This is the part that usually confuses students. I hear these  mistakes several times a day during my Skype lessons. Its definitely one of the most common French mistakes. Expressions of quantity are followed by de (or d), never du, de la, de l, or des. In English, you say I would like a little bit OF cake, not a little bit SOME cake dont you? Well, its exactly the same thing in French. So, in French, after an expression of quantity, we use â€Å"de† or â€Å"d† ( word starting with a vowel). Ex: Un verre de vin (a glass OF wine, NOT DU, you do not say â€Å"a glass some wine†)Ex: Une bouteille de champagne (a bottle of champagne)Ex: Une carafe d’eau (a pitcher of water – de becomes d’ vowel)Ex: Un litre de jus de pomme (a liter of apple juice)Ex: Une assiette de charcuterie (a plate of cold cuts)Ex: Un kilo de pommes de terre (a kilo of potatoes)Ex: Une botte de carottes (a bunch of carrots)Ex: Une barquette de fraises (a box of strawberries)Ex: Une part de tarte (a slice of pie). And do not forget all the adverbs of quantity, that also specify quantities : Ex: Un peu de fromage (a bit of cheese)Ex: Beaucoup de lait (a lot of milk).Ex: Quelques morceaux de lards (a few pieces of bacon). Note that in spoken French, this â€Å"de† is very much glided, so almost silent. OK, now that I made this very clear, I am going to confuse you even more†¦ bear  with me. You could say je voudrais un morceau du gà ¢teau au chocolat. Why? Because in these cases, you are running into another French grammar rule: the du here is not a partitive article, meaning some, but a contraction of the definite article with de, de le du.   It makes sense when you stay focusses on the context: Je voudrais du gà ¢teau some cake, I dont care how much.Je voudrais un morceau de gà ¢teau a piece of cake.Je voudrais un morceau du gà ¢teau au chocolat a piece of the chocolate cake, this specific one Im looking at right now, not the strawberry cake next to it, but that chocolate cake (Imagine Cookie Monster, it will help)†¦ BTW, you say un gà ¢teau AU chocolat because its made with chocolate and other ingredients, not just chocolate. The chocolate is a flavor, but there is also flour, sugar, butter. Youd say un pà ¢tà © de canard because its a way to prepare the duck. Remove the duck and youre left with only spices. But I digress...So now, for the last part of this lesson, lets see what happens when the quantity is zero, and with adjectives of quantities.

Slavery In The South Free Essays

A large proportion of whites in the South supported slavery even though less than a quarter of these whites actually owned slaves. They felt that slavery was a necessary evil and that it was an important southern institution. The slave population in 1800 was just under 900,000 slaves and of that only 36,000 of these slaves were in the northern states. We will write a custom essay sample on Slavery In The South or any similar topic only for you Order Now In 1860 this number grew to almost 4 million slaves were in the southern states. Many important statesmen such as Thomas Jefferson and George Washington regarded slavery as a necessity even though it was evil. Individuals and groups of people of all sects defended slavery. Eventually anti-slavery views grew steadier, but there were still many people who continued to hold on to their strong anti-slavery beliefs and hesitated to join in on the abolitionist agitation. These people were unwilling to dispute what other citizens held to be their right. Although there were southern whites that didn’t necessarily like slavery, they still supported it because they felt it was the South’s right to have slavery. Thus slavery became an increasingly Southern institution. Eradication of slavery in the North that started in the revolutionary era and was mostly over by the 1830’s. This dispute led to the division of the United States between the North and the South. Slavery came to eventually define the essence of the South, if you were for slavery you were from the south and you were considered pro-southern whereas opposition to slavery was considered anti-southern. Even though most white southern males did not own slaves, slavery continued to set the South farther and farther apart from the country and Nation as a whole. Even though slavery at one time was common in the America’s, by the time the 19th century came around it was only found in a few countries such as Brazil and Cuba and the southern United States. In the 19th century the U. S was known as a country that celebrated liberty and equality and yet here were the southerners who represented everything but these things. Most Northerners joined the abolitionist movement not to help the slaves but to help the appearance of the United States and the bad impression slavery left on the U. S. Even with these movements taking place, slavery was still on the up and up. This of course was due to the sudden increase in cotton cultivation in order to meet the demands of the Northern and European textile manufacturers, so in a sense the Northerners were without knowing supporting slavery in an indirect form. Another reason why the southerners clung to this belief of slavery being a necessity no matter how evil was because southern agrarian communities were in fact centered on slavery. The South did not undergo the same industrial revolution that was starting in the North, in fact the Southerners stayed almost completely rural and lagged in modernization very increasingly. Examples of this include indications such as public education at the time and railroad construction. Because of all of this the Southerners felt as if slavery was indeed a necessity and their agricultural economy orbited around slavery. Many Southerners feared that the abolition of slavery would eventually result in an economic collapse. The biggest difference between the South and the North was purely ideological. In the North, slavery was abolished and small groups of abolitionists developed. In the South however, white spokesman, from political to ministers and etc. all rallied behind slavery and treated it as the bedrock of southern society. Overall defenders of slavery had developed a range of arguments that they presented in order to defend their cause. They relied strongly on the religious aspect of their arguments on slavery when they defended their belief. They portrayed slavery as a part of God’s plan for civilizing a primitive people. Because of this it made it so that any southerner who defied slavery also defied Southern society and religion itself. The Southerners also based their case on social arguments as well. They compared their supposed orderly religious and harmonious society to the Northerners supposed individualistic and tumultuous environment. This defense clearly represented the exact image of the so-called free labor argument that had become a very popular idealistic theory in the North. This stated that slavery kept the South back from modernization, and it kept them poor and as degraded, pro-slavery advocates that responded that only slavery could save the South from the evils that modernity brought to their land. In the 1840’s the struggle with slavery played a major role and factor in American politics. Northerners who were committed to free soil or the idea that western territories should be reserved for only for free white settlers, whereas southerners insisted that a limitation on slavery’s expansion was unconstitutional and was meddling with the Sothern’s order and their honor. The slavery’s issue was no longer about the morality of it, but instead became about how it would affect the U. S politically and economically. This debate became so aggressive that at a later time it would cause a civil war between the country itself. How to cite Slavery In The South, Papers

Forgiveness Therapy Essay Example For Students

Forgiveness Therapy Essay Summary of the ArticleNearly 35% of women have reported emotional abuse. Psychological issues are a scar that is left far after a bad relationship has ended. The study ofis a new concept that is being compared to alternative treatments such as anger validation and interpersonal skill building. The efficiency of both theories were tested to show the participants improvement in depression, anxiety, posttraumatic stress symptoms, self-esteem, forgiveness, and decision making.Additionally the long term recovery of the psychological issues of their emotional abuse was monitored. There were seven categories that were associated with psychological abuse. They included: criticizing, ridiculing, jealous control, purposeful ignoring, threats of abandonment, harmful threats, and damage to one?s personal property, with ridicule associated most strongly with negative outcomes of psychological abuse (Reed, G. We will write a custom essay on Forgiveness Therapy specifically for you for only $16.38 $13.9/page Order now , Enright, R., 2006). Even years after the abuse, victims still felt an ongoing sense of depression, anxiety, posttraumatic stress disorder, low self-esteem, helplessness, and resentment of the abuser.Alternative treatments, such as anger validation and interpersonal skill building had been studied for the therapeutic use of emotional abuse victims; however it lacked evidence to show significant improvement. Forgiveness therapy had been established to create a method of forgiving the actions to alleviate anxiety and depression while improving one?s self-esteem. During the therapy, a major focus is to help victims to overcome the sense of self helplessness and to become more confident in their own decision making. The women also learned how to cope with their resentment toward their abuser and integrate their experience into a positive learning or helpful situation.The testing concluded that with forgiveness therapy, women had substantially improved long term results, while the alternative therapy did not address any of the issues with resentment or long term coping skill. Interact with the ArticleThis article was very interesting especially when specializing in the field of Marriage and Family. All too often in this field we see cases of emotional abuse, but little progress has been made in the field of how to counsel spousal abuse victims. The majority of Christian based counseling advocates for trying to save a marriage, however when too much damage has been done and a partner is not willing to change it is essential to know how to successfully help emotional abuse victims.While counseling through the stages of grief, anger validation and behavior therapies have commonly been used; forgiveness therapy is a relatively new concept. It is my opinion that forgiveness therapy would work very successfully. In order for a person to truly grow and become stronger from a situation it is vital for them to understand and accept their experience. Due to the time span of the therapy, it would appear that most of the general grieving from the relationship would have past leaving the victim with the memories and resentment. After two years it would make sense that the women would have made the conscience decision not return to the relationship. The test group led to a few questions. The study was formed of 90 percent from women of European descent with one woman from Native American and Latino descent. There were no women of African American or Asian descent used in the case study. Additionally, over 80 percent of the women studied had some college education or higher. It is commonly known that domestic violence is slightly higher in families of lower socioeconomic status.The homogeneousness of the group raises many questions of the effectiveness of the therapy to a wider population. Potential Counseling SettingForgiveness therapy could be very successful in a Christian counseling setting. I could see this being particularly useful in a situation where a woman had decided to make a change in her life, where it would be essential for her to learn to forgive. .u89bbda1b390fd0908551a98cc3f008dc , .u89bbda1b390fd0908551a98cc3f008dc .postImageUrl , .u89bbda1b390fd0908551a98cc3f008dc .centered-text-area { min-height: 80px; position: relative; } .u89bbda1b390fd0908551a98cc3f008dc , .u89bbda1b390fd0908551a98cc3f008dc:hover , .u89bbda1b390fd0908551a98cc3f008dc:visited , .u89bbda1b390fd0908551a98cc3f008dc:active { border:0!important; } .u89bbda1b390fd0908551a98cc3f008dc .clearfix:after { content: ""; display: table; clear: both; } .u89bbda1b390fd0908551a98cc3f008dc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u89bbda1b390fd0908551a98cc3f008dc:active , .u89bbda1b390fd0908551a98cc3f008dc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u89bbda1b390fd0908551a98cc3f008dc .centered-text-area { width: 100%; position: relative ; } .u89bbda1b390fd0908551a98cc3f008dc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u89bbda1b390fd0908551a98cc3f008dc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u89bbda1b390fd0908551a98cc3f008dc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u89bbda1b390fd0908551a98cc3f008dc:hover .ctaButton { background-color: #34495E!important; } .u89bbda1b390fd0908551a98cc3f008dc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u89bbda1b390fd0908551a98cc3f008dc .u89bbda1b390fd0908551a98cc3f008dc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u89bbda1b390fd0908551a98cc3f008dc:after { content: ""; display: block; clear: both; } READ: Essay on Mobile Phone Industry Examples of this situation would be the woman is in a new relationship and still hold the resentment of her past relationship. Most of the women in the study had not become involved in a serious relationship, so the woman might decide she is ready to begin dating again. For the woman to get the most of forgiveness therapy it would be best that she attends her therapy sessions alone. I believe that for forgiveness therapy to work the most effectively, the woman must decide she needs to allow forgiveness into her heart. At that point, the woman will have to face the trauma that she experienced in order understand the hurt and anger that she still feels.While facing her pain, it would be particularly helpful for her to recognize her own strength and focus on the fact that after she acknowledges the pain the plagues her she will be that much stronger and able to share the goodness in her heart. Forgiveness therapy seems that it would help to change a person?s outlook on life entirely. By lifting the weight of resentment from ones shoulders they would be released from their own prison. It may also bring a person who is questioning their faith closer to God by developing an understanding that their suffering had not been in vain and they could use their own experiences to help other. There would also be a newfound hope in them, that they are capable for making real change and could potentially become involved in a healthy relationship. ReferenceReed, G., Enright, R. , (2006). The effects of forgiveness therapy on depression, anxiety, and posttraumatic stress for women after spousal emotional abuse. Journal of Consulting and Clinical Psychology, 74(5), 920-929.

A day everything went right free essay sample

Life has ups and downs, high and lows. Sometimes you feel as if you are on top of the world, other times you feel as if everyone and everything has turned against you. It is not very often that I feel as if Im on top of the world or that things go my way for that matter. I recall a day when everything went as I expected. Everything seemed to go smoothly it was a day when everything went right. One boring evening during first quarter break while looking though old pictures in my phone I started thinking of how much Ive enjoyed Napa every time Ive gone, and how much i missed it so, I thought I should take my mom on a day trip to Napa Valley since she had never been. I decided to call my cousins and asked if they wanted to join; they agreed, so we decided on meeting up in Napa Valley the very next day. We will write a custom essay sample on A day everything went right or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The next morning,I got up early to get ready for the day ahead of me. My mom and I packed a few things to make sandwiches and some fruit among other things for a picnic, and we were on our way to Napa Valley. The one and a half hour car drive went smooth there was no traffic, and it was a great opportunity to chat with each other. As we got into Napa, we stopped at a few nice places to take pictures, before meeting with my cousins and arriving at our destination. We finally arrived at Castello di Amorosa a Tuscan style castle and winery where we met my cousins. We started off with a guided tour of the castle where we learned about the architecture and different styles of the castle, got to enjoy the breathtaking views from the towers of the castle and got to see different tunnels, wine cellars and even the torture room. Our tour ended in the cool basement of the castle where we got to sample some italian wines including my favorite sparkling dessert wine La Fantasia. Our next stop was Sterling vineyards; This was my fist time at this winery so I had no idea what to expect. We took a gondola to the actual winery which sat on top of a giant hill. The views on the gondola ride to the top were beautiful. There was a giant pond with lily pads and a fountain and we were even able to see Castello di Amorosa in the distance. once at the top of the hill We were greeted with a wine glass which we got to keep and a tasting of the 2012 Malvasia Bianca (this was my favorite at this winery). We were then told to feel free to take a self guided tour. The tour ended on the upper deck where we were able to sit down, relax with our last wine tasting, some cheese,crackers and cold cuts and enjoy the amazing views of napa valley. The next and final stop was old faithful geyser in Calistoga  where we had a family picnic, and got to see and feel some farm animals. We also learned about hot springs and best of all got to see a geyser erupt. Its not often that I have days when everything goes right, most of the time it is the complete opposite. This day was perfect; the weather was nice, the wineries were exciting and informative, and the company was the best part. I am looking forward to another day like this.

Slavery in the State of Maryland essays

Slavery in the State of Maryland essays The end of the war brought a spirit of hope to the people in the country. The state of Maryland responded with new projects and reform throughout the state. Along with the political and social reforms came reform in agriculture, one of Maryland's main economic resources. However, agriculture is closely tied with slavery. The slavery system at this time grew more humane in comparison with the previous eras (235). With a seemingly more lenient system, Maryland earned its reputation as having a mildly abusive system. This doesn't mean that abuse didn't occur. Those enchained under the system in Maryland still suffered physical, mental, and even sexual abuses. Although slavery may have seemed like a part of a political program to help the economics of the state, the reality of it is abuse and suffering. Overall, Maryland did live up to its reputation of a middle temperament state in terms of slavery. "Maryland law limited the master to ten lashes, prohibited him from abusing slaves, and required him to supply blacks...with adequate food, clothing, shelter, and rest" (236). However, limited abuse does not equate to absence of abuse. There were many shocking accounts of brutal physical abuse in the state. One slave recalls his master who considered "whipping as essential to the good of the soul as the body" (237). It was the only method of control and authority that the owners had over their slaves. In one incidence, there was a master who forced an old woman to stay outside and search for the sheep that she had lost. She was later found frozen to death outside (236). The masters were often insensitive to the humanness of the sla ves. There was another account of "a southern Maryland master who would walk behind slaves as they picked tobacco worms and make them eat any they had missed" (236). There was a witness who described "the seven blacks who took turns standing at the bow breaking river ice with long wooden clubs. ...

Group Assignment Example | Topics and Well Written Essays - 500 words

Group - Assignment Example like a barcode on a good in a store. The chip contains a silicon IC (integrated circuit) chip and an antenna. This chip is fed with a program containing the product particulars e.g. size, date of manufacture and serial number. The data are fed in terms of (0’s) and (1’s). Average chips will carry about 9 bytes (Moscatiello, 2007). The chip does not have to be visible since it uses radio waves that are not affected by obstacles along the straight communication path. This chip is normally powered by an incoming wave and is able to receive and transmit radio signals. The RFID tag/chip has a unique address that makes it distinctive among others. There is a reader that is connected to an antenna for sending and receiving messages to and from the chip. The reader has a program that can generate a digital signal like â€Å"who are you†. The chip replies â€Å"I am so and so†. This message is usually in the form of an electronic product code (EPC). This communication is regulated by a communication protocol and software that relates data in the database to the data received from the chip. The user interface hardware is usually a computer that upon receiving communication from the chip, it shows a message to the user. This can be the product description, status i.e. expiry dates, product price, location or even â€Å"unknown product†. The software has other programs that help it initialize multiple goods read at the same time. It usually applies an algorithm to queue the goods for communication with the reader. The software helps reduce the chances of multiple recording or omission of goods in the system. The reader applies the designated software to control multiple signals of the same product due to reflections and weak signals due to distance and power. The whole system is similar to that of bar codes except that the RFID tag can carry more data, transmits data at larger distances, does not have to be visible on the product, and the tag can receive and send

Genetically modified food Essay Example | Topics and Well Written Essays - 2000 words

Genetically modified food - Essay Example However, in the contemporary world, scientists have adopted complex measures by integrating the laboratory with breeding, and narrowing down to the building blocks of such attributes; the genes. As such, various methods of genetic modification, alteration, and improvement have developed organisms that are an improvement of the already existing organisms. The improvement is in terms of the rate of growth, resistance to more harsh conditions, and productivity. This has been integrated with food production, with the widespread of genetically modified foods. As much as such developments promote the wellbeing of individuals through reduction of food insecurity and increasing the nutrient density and shelf life of food, many fail to understand the ramifications that such technology holds. Different individuals hold different opinions regarding the genetically modified foods, with some arguing for it, while others against it. However, genetically modified food should be forbidden because it can break the ecological balance. Genetic modifications, also known as â€Å"genetic engineering† involves a deeper meaning than the phrase sounds. With reference to the word engineering, Rifkin suggests that it involves the application of the principles of engineering in life’s genetic blueprints. Rifkin goes further to explain such engineering principles in his article, â€Å"The Bio Tech Century†, as predictable outcomes, efficiency, quality control, quantifiable measurement standards, and utility (Rifkin 2). As such, genetically modified foods are edible plants and animals whose DNA has been altered in terms of the genetic framework to favor a certain sequence, through genetic engineering. Such alterations could be geared towards producing foods that are resistant to pests, grow rapidly, or have an improved nutrient profile. On the other hand, ecology involves the scientific

The Role Of Assessment In The Workplace Social Work Essay

The Role Of Assessment In The Workplace Social Work Essay In this assignment I will discuss the role of assessment in collaborative learning. It will also discuss service-user involvement in practice-based educational processes. For the practice teacher an essential responsibility of this role is to assess whether the student has developed a satisfactory level of competence in their practice within their placement. The assessors responsibility is to measure the students performance against the national occupational standards. I would agree with Harden and Crosby (2000 in: Walker et al, 2008, p.61) that the role of an assessor is to contribute to a students development in a number of ways, i.e.: facilitator, role model, information provider, resource developer, supervisor, planner and assessor. This was my first opportunity to formally assess a Social Work student. Before this I have mentored the students however this particular role of being work based supervisor was different to my previous experiences. I felt it was essential to develop an open and honest relationship; from our first initial meeting prior to the placement starting. It was explained to the student that the students are assessed on their ability to respect, understand and support the roles of other professionals involved in health and social care. It is recognised that each member of the group brings with them relevant/different experience and skills. Research confirms that a collaborative partnership, which allows the student the sharing of power where possible, is important and that a supportive and nurturing approach enables the development of trust and safety. These features are thought to also facilitate more accurate assessments. (Walker et al, 2008, p.83). I offered my student opportunity to be open about her expectations from me considering that this was my first time to be a work based supervisor as I was a student too. It was a challenge to take on this responsibility due to the work load we had at that time, the amount of cases which were complicated and the whole team was going through lots of changes. I had less support from my practice teachers due to his sickness. Social workers often deal with some of the most vulnerable people in society at times of greatest stress and there can be tragic consequences if things go wrong. I was mindful of this. My line manager supported me to take on this challenge in a more positi ve way and enabled me to be effective in my role as a practice assessor. Following the Lord Laming Report one of the significant changes for Social Workers was the introduction of The General Social Care Council on 1st October 2001. This set out a code of practice and National Occupational Standards for employers and Social Workers. This was the first time that such standards have been set out at national level. I attended a Safeguarding conference recently held in our department for social workers. We were encouraged to follow a SMART tool. SMART is a useful way of measuring what is needed, a simple tool to use in the work place, supervision and completing direct work. An assessment plan should be: Specific, Measurable, Achievable, Realistic, and Targeted. This gives a precise explanation to the way social worker should carry out an assessment work. Social workers need to work to the core values of social work outlined by the General Social Care Council in their Code of Practice for Social Care Workers. Students during their placements need to demonstrate that they know and understand these values, which they will also be assessed against. The assessment of students is central to the role of practice education. The relationship between a practice educator and their student and how it is perceived is important for learning between them both. (Knight, 2001, Kolevzon, 1979 in: Walker, Crawford and Parker, 2008, p.82). The student will need to meet the six key roles set out in the National Occupational Standards for Social Workers: Prepare for work with individuals, families, carers to assess their needs Plan, carryout, review and evaluate social work practice Support individuals to represent their needs, view and circumstances Manage risk to individuals, families, carers, groups, communities self and colleagues manage and be accountable, with supervision, for own social work practice within the organisation Demonstrate professional competence in social work practice (TOPSS 2002) As the work-based educator/ practice assessor, my aim was to give the student the opportunity to gain an understanding of working for a statutory agency and to put their academic learning into practice. As the assessor my role was to link theories to practice for the student and for the student to use the framework for assessment and to link the national occupational standards for social work to the framework for assessment. Following some shadowing my student was gradually offered to gain practical experience of handling situations through co working as well as individual pieces of work. As social workers, we all have responsibility to safeguard the child. The inquiry into the death of Victoria Climbie, recommendation 14 (Laming, 2003) stated that all national agencies for children and families should require each of the training bodies covering the services provided by: doctors, nurses, teachers, police officers, housing departments and social workers to demonstrate that effective joint working between each of these professional groups features in their national training programmes. Within my assessor role I was also required to arrange an induction programme for my student, a component of this was giving the student the time to meet other professionals that she would come into contact with. I helped my student to arrange some visits to the agencies we work most frequently such as local police, child protection units, Behavioural Resource services, family centres. We also arranged slots for my student to observe some Forums where we request different types of work with children and families. Training together gives people the opportunity to challenge and reframe established practices, to encourage productive dissention to encourage new ways of thinking and acting according to Fay who describes emancipatory personal development. (Fay in Rogers 2009). As part if the induction I arranged my student to attend the training called Paris Training this was crucial for her to be able to access and use the software we use to put all the data in the system. One of my aims in this placement was to give the student the opportunity to help and empower service users to have a better quality of life and to feel safe. Lymbery (2000 in Doel and Shardlow, 2005, p.21) has identified three ways of relating to service users: the traditional view, the market view and the partnership view. The first highlights the traditional power imbalance, the second divides users and providers and focuses on commodity and finance; the third is currently the most used approach. There can be problems when there are significant conflicting interests such as child protection or mental health work but using the principles of empowerment and communication can help move things forward more positively. Involvement of service users in training, as part of learning together and sharing information to a common end; gaining feedback through various means; planning and delivering services, involvement in budget allocation (Doel and Shardlow, 2005, p.21) helps to empower people and gives them and social workers and organisations opportunities to learn from and develop services which use strengths, knowledge and abilities to resolve problems. Social work has to be seen as one part of the wider field of societys responsibility for the community at all levels, in the same way that all people within the community and other agencies must. By developing structures within which people work and participate in this wider context, particularly at the starting point of peoples involvement through their education, it should be possible to reduce the levels of differences at a time when everyone should be following the same aims rather than trying to resolve their different perspectives or absolve themselves from their responsibilities. Bibliography/Referencing Banks S (2001) Ethics and Values in Social work (2nd ed) Palgrave, Basingstoke Baldwin M (1994) Social Work Education Vol13, No.2 Department of Health (2004) Children Act 2004 DOH London Department of Health (2003) Every Child Matters DOH London Department of Health (2000) Framework for the Assessment of Children in Need and Their Families the Stationary Office, London Fay in RogersT, Lecture notes, 12.02.09 Fook J (2005) Social Work Critical Theory and Practice, Sage Publications London HM Government (2006) Working Together to Safeguard Children The Stationary Office, London Jones-Devitt and Smith (2007) in Rogers T, Lecture notes 12.02.09 Jones P in Lawson H(Ed) (1998) Practice Teaching-Changing Social Work Jessica Kingsley Publishers London Lawson H (Ed) (1998) Practice Teaching-Changing Social Work, Jessica Kingsley Publishers London Laming (2003) The Victoria Climbie Inquiry Report, DOH, the Stationary Office, London National Organisation of Practice Teaching (NOPT) (2006) in: Maclean S, with Lloyd I (2008) Developing Parker J (2004) Effective Practice Learning in Social Work, Learning Matters Ltd, Maidstone Payne M (2005) Modern Social Work Theory (3rd ed) Palgrave London Rogers, T Lecture notes 12.02.09 Rustin, in Ruch,G (2008) Lecture notes Simmonds in Le Riche and Tanner (1996) in Ruch, G (2008) Lecture notes Smith D (2005) Social work and Evidence-base Practice (2nd ed) Jessica Kingsley Publishers London Training Organisation for the Personal Social Services (TOPSS UK) (2002) The National Occupational Standards for Social Work

The Increasing demand on the UK’s construction industry

Britain's construction activities have risen considerably over the last decade and according to industry forecasts, the next five years will see more large projects commencing and highlighting once again the need for skilled labour in the UK. The government already has many construction plans underway which all lead to an 11% predicted increase (Olympic shortfall 18/11/07) in construction output between now and 2011. Some of the major projects that contribute to the rising demands include a surge in schools construction, increased spending on transport and projects for the London Olympics. The government has invested in a reported à ¯Ã‚ ¿Ã‚ ½4.7bn (Financial Times Limited 2007 17/11/07) to rebiuld or renew every secondary school in the country. This is a massive project and dwarfs the construction of the London olympics in comparison. ConstructionSkills is one of a series of employer-led sector skills bodies established by government to help produce enough skilled workers to meet the high demand. ConstructionSkills says that employment in the industry will need to rise by almost a sixth to 2.8m by 2011, compared with 2.4m in 2005 and 87,600 new recruits will be needed by the industry â€Å"each year between 2007 and 2011 in order to meet demand†.(ConstructionSkills 2007) Infrustructure activity is also increasing with construction underway for the redevelopment of King's Cross and Crossrail and the expansion and refurbishment of the Birmingham New Street and Nottingham railway stations. Other infrastructure developments include work on the Manchester Metro Link, the M6 toll road, the M25. Also the Scottish Executive's (Financial Times Limited 2007 17/11/07) planned à ¯Ã‚ ¿Ã‚ ½3bn capital investment programme in strategic road and rail projects and expansion of ports at Harwich, Felixstowe and Great Yarmouth. Aside from all these major developments, there is still as high demand as ever for more residential housing. It is reported (UK home supply way below demand 17/11/07) that Britain is now so short of new houses that an extra 39,000 need to be built each year just to keep up with the UK's population growth. The huge shortage of skilled labour in the UK is undoubtedly a major factor and could undermine the success of the 2012 Olympics in London. Reports made through the Research by the sector skills councils has revealed the Olympics needs around 13,000 construction workers and 1,500 electricians and plumbers a year between now and 2012 (Olympic shortfall 18/11/07). The new Heathrow terminal 5 is another project that highlights the severe skills shortage in the construction sector. The new T5 is estimated to cost à ¯Ã‚ ¿Ã‚ ½4bn and is one of Europe's biggest projects at the moment. Terminal 5 will have roads and rail links built for it and will have over a hundred aircraft stands as well as the tallest control tower in the country. All these projects are desperately in need of skilled labour and huge investments are being made by the government and big companies to provide training schemes for people to help overcome these demands. The construction of the Heathrow terminal 5 has influenced BAA, the company that manages Heathrow to collaborate with the learning and Skills Council (LSC) to set up the Heathrow Construction Centre to train young people in carpentry, joinery and bricklaying. Many young people are now applying to the training centre with the influence of high salary opportunities being advertised for a wide range of jobs. David Boyer, a representative of LSC says â€Å"the key is finding something that they want to do and that employers will pay for†¦and construction fits the bill perfectly.† (David Bower 2007) CSV, the UK's largest volunteering and training charity is another organisation that has many Construction Training Centres around the country. Its main aim is to take on young people from the age of 16 and train them up in a construction field that interests them. The Training Centre on Hornsey Road is CSV Springboard Islington Trust's training facility and is helping to meet the demand from employer training needs arising as a result of the Kings Cross re-generation programme or the Olympics. The Islington training centre has three sectors in the area and alone provides learning for over 600 students (Sky-high salaries for airport construction workers 18/11/07). The main issue with the construction industry in the UK at the moment is that activity continues to rise at a rapid pace and with all the training schemes at the minute, not enough skilled craftsman and professional workman are coming out of it to keep up with the demand. There is a reported large number of craftsmen in the UK that don't have the qualifications that are required to work on the Olympic sites etc. Organisations such as Summit Skills are committed to helping provide the necessary qualifications to people with the skills but who have not finished an NVQ level 3 for instance. Students doing a construction course at schools or colleges will commonly do a full NVQ which includes gaining technical certificates and national vocational qualifications. Some of the courses involve training on-site to acquire the appropriate qualifications. The government has also addressed the issue for the need of more skilled labour by introducing new courses at schools and colleges. In 2008, a new diploma in construction and the built environment will be introduced. However many specialist diplomas and GCSE's will not be available until 2013. The other opportunities that are given to young people to work in construction are through the apprenticeship or scholarship schemes. Such schemes are usually offered directly from companies. It's often the best route for young people who do not have the appropriate background. The apprenticeship programme was introduced to the UK in 1994 (as modern apprenticeships). Apprenticeships give the student the opportunity to study at college to receive the required qualifications and do work based on the site on a part time basis. Apprentices earn while being in education and for most young people it is a very attractive prospect. It also gives a higher rate of employment for those that do it as the companies, for the majority of the time offer the person a full time job after they have completed their apprenticeship. But in the last couple of years, the numbers of apprenticeships have reduced as the interest for them has increased. With over 50,000 applications for 10,000 places (Olympic s hortfall 18/11/07), the traditional apprenticeship route cannot meet growing demand. However, to help overcome this problem, there are many colleges today that are involved with big construction companies making it easier for students to find the apprenticeship that interest them. In apprenticeships, the students are usually required to stay in education until they achieve a full NVQ before they are offered a full time job but a scholarship on the other hand requires the student to attend university either part time or full time in order to gain higher qualifications such as a degree to make them eligible for high skilled work afterwards. Scholarships are also offered usually directly from a company and offers to support the student financially by paying the tuition fees to the university and the company will often offer a the student work placement between their time at university to give them the required experience in the job. Although there is many efforts being done to overcome the shortage of skilled labour in the UK, it is still evident that yet more needs to be done to reduce the gap between the demand for skilled labour and the amount of trained personnel coming up every year. In the next five years, there is going to be an increase in activity for the UK construction industry and it is estimated that 87,600 new recruits (Financial Times Limited 2007 17/11/07) will be needed by the industry every year to cope with the work needed. I believe that in order to tackle this problem for the shortage of skilled labour in the UK, more efforts must be made concentrating on the source of the problem, the training of personal to meet the levels required by the industry. It is a fact that yet not enough programmes are being opened to help encourage young people to look for a career in construction and to educate and train them to the required levels. At the moment, the government is concentrating on opening new training centres in London because of the increasing work being made by the construction of the East London Olympic sites. However, training centres should be opened in more cities around the UK in the next few years to help train up as many people in as short time as possible to help overcome the shortage of required labour. I think that more training programmes should be done on development sites such as the Heathrow construction centres helping to train young people. I believe that such programmes help to train and educate a person on the job and give them the required skills in a short period of time. Other steps that can be taken is to introduce more specialized construction courses at schools and colleges to help encourage young people to choose a career in the construction field. At the moment, a successful example is the Construction and Built Environment Diploma which around 4000 people take every year (Construction Digital 17/11/07) Another step that can be taken is to encourage more construction companies to introduce more apprenticeships and scholarships to young people. This will attract more people to join the construction industry and will produce more high skilled labour to meet demands of the modern day. If the UK construction industry remains to be in the situation it is now with a huge shortage of skilled labour then the only solution left will be to bring in even more migrant workers from east European countries, such as Ukraine, Poland and Lithuania, to fill gaps on building sites. This will in effect reduce the building standards and safety on the site just so companies can give out low wages and save costs. In reality, this is very likey to happen but the government will only apply it in a worst case scenerio to overcome the problem. Although it might not be possible to finish all these huge projects in the UK without aquiring the help from migrant workers, we could however train as many people as we can so that less workers from abroad are needed, making the UK construction industry stronger and more successful.

Approaches to Branding Essay

It is essential for a business to build strong relationship with its customers to be able to stay above all competitors. One tool that a company has is a strong brand. The following are the most common ways of how companies use branding in marketing their products or services. Corporate Branding. This type has been around ever since competition among business started. In corporate branding a company uses its own name as the brand for the company. The company usually promotes its products under that brand name (Crystal 2003). An example of which is Disney, where all products of the company included the name â€Å"Disney†. In this approach the corporation or company is the main selling point (Csaba, Schultz & Yun 2005). If successfully used the company can create brand loyalty where customers look for products under that company or under the brand name. The downside of this approach is that the company will have a tendency to be identified with a single product category (Crystal 2003). Employer Branding. With the rise of newer resources like technology, the fact remains that personnel are still the most important resource of any company. As the competition for first-rate employees becomes tight, companies attract them through Human Resources Marketing or through employer branding (VersantWorks 2008). Employer branding is the impression of the stakeholders – current employees, potential hires, and previous staff – about the company as place of work (Harris 2002). The idea is to instill in the stakeholders mind that the company is â€Å"great place to work†. It immerses the employee into the company, gives the employees a sense of pride and belongingness and most important of all job fulfillment (VersantWorks 2008). A company with a good employer branding is L’Oreal. Voted as one of the Fast Moving Consumer Goods – FMCG – Employer of Choice (Employer Profile 2008). L’Oreal’s career website declares it in black and white. The company’s objective is to provide a sound working environment for its employees. Working for L’Oreal would entail a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008). Cause Branding. This is an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). As examples will be Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. This initiative is usually interchanged with cause marketing and corporate social responsibility. Cause marketing just like cause branding seems to have the same objective but the difference lies in the duration. Short-lived cause marketing initiatives are usually one-time deals like food drives, collection bins, and auctions for charity. While cause branding is a year-long continuous endeavor. Where the company tries to associate a cause to the brand in the customers’ mentality (Evergreen & Partners 2005). On the other hand CSR or Corporate Social Responsibility is the broader initiative that consumers expect from a company. CSR involves labor practices of the company, community activities and environmental programs. It comprises various causes while cause branding focus only on one cause (Evergreen & Partners 2005).

Alzheimer s Disease Symptoms, Probable Causes, And...

This paper reviews studies about Alzheimer’s disease, the symptoms, probable causes, and stages of the disease, duration, and its treatment options. It is intended to support readers engaging them with literature about the disease and a summation of available research findings and descriptive studies that include analysis of outcomes and cognitive training, rehabilitation and stimulation. Its primary goals are to find out whether the disease can be prevented or delayed. In addition to highlighting these different perspectives on the study of Alzheimer’s disease, this review highlights key findings from the research and suggests directions for continuing inquiry in this field. Keywords: Alzheimer’s disease, symptoms, probable causes, cognitive training, cognitive rehabilitation and cognitive stimulation, stages of Alzheimer’s disease, duration of Alzheimer’s disease. COMBATTING ALZHEIMER’S DISEASE Over the years, the definition of the term â€Å"dementia† has broadened to include other mental diseases, such as Alzheimer’s. Although previous descriptions of dementia involve the onset of memory loss, the fourth edition of The Diagnostic and Statistical Manual of Mental Disorder (also known as DSMV-IV-TR) define dementia as â€Å"the development of multiple cognitive deficits (including memory impairment) that are due to the direct physiological effects of a general medical condition, to the persisting effects of a substance, to multiple etiologies† (e.g., the combined cerebrovascularShow MoreRelatedThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. 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The strongest risk factor for this disease is increased age, typically seen in individuals over the age of 65, but it must be noted that Alzheimer’s is not a normal part of the aging process. Alzheimer s diseaseRead MoreEssay on Alzheimers disease1966 Words   |  8 Pages Alzheimer’s Disease nbsp;nbsp;nbsp;nbsp;nbsp;Alzheimer’s disease is a form of dementia, â€Å"a brain disorder that seriously affects a person’s ability to carry out daily activities (Shenk 14)†. Alzheimer’s is a progressive and irreversible brain disorder that slowly destroys a person’s memory and ability to learn, make judgments, communicate, and accomplish daily activities. As Alzheimer’s progresses, individuals may also experience changes in personality and behavior, such as anxiety, suspiciousnessRead MoreAlzheimer s Effects On The Brain1133 Words   |  5 PagesAlzheimer’s is a disease where neurotransmitters, acetylcholine, or the brain’s chemicals break connections with other nerve cells causing the cells to die off, the effects of this are irreversible. The loss of these cells result in loss of thinking and language skills, unpredictable behavioral changes and eventually the inability to carry out the simplest tasks. Although there is no known cause for Alzheimer’s, researchers have found a genetic link. Alzheimer’s first symptoms usually appear whenRead MoreAlzheimer s Disease : A Progressive And Neurodegenerative Form Of Dementia2437 Words   |  10 PagesAlzheimer’s Disease (AD) is a progressive and neurodegenerative form of dementia that causes problems with memory, thinking, reasoning, judgement and decision-making, recognizing, as well as behavior, and is serious enough to interfere with daily life and activities, that eventually leads to profound physical as well as mental disabilities, resulting in the need for institutional care (Hoyer Roodin, 2009). AD is most widespread in senior population aged 65 and over, which constitutes approximatelyRead MoreSymptoms And Treatment Of Alzheimer s Disease1780 Words   |  8 PagesWhen you think of Alzheimer s disease, the first thing that comes to mind is memory loss. This is something that may affect a family member, a close friend, a coworker, or someone dear to our heart. Currently, there is no cure for it, yet due to extensive research, there are more treatment options for it. The available medications that have been approved by the FDA can possibly slow the progression of the disease, but it is a temporary benefit. Research is ongoing and recent developments in